SEO & GEO content engine
Programmatic article pipelines tuned for both classical SEO and generative engine answers. Built around the brand's real corpus.
ArcOS · Est. 2026
The operating system for modern brands.
ArcOS embeds productised AI systems inside DTC brands. SEO, paid media, creative, lifecycle — run end-to-end by a single operator and paid on uplift, not retainer.
Systems
Built once, deployed across brands. Each one is a working product, not a deck.
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Paid media operator
Google Ads and Meta accounts run by an agentic loop with human gate on spend. Daily diagnostics, weekly reallocation.
03
Static & UGC ad creative
Brand-locked image and video ads briefed and produced through Claude Design, Nano Banana and short-form UGC. Volume without drift.
04
Lifecycle & Klaviyo
Flows, campaigns, segmentation rebuilt on first principles. Welcome, browse, cart, post-purchase, win-back. Tested weekly.
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Conversion & PDP
Product page and funnel teardowns benchmarked against best-in-class DTC. Implemented, not just recommended.
06
Image library indexing
Vision-described, grep-able catalogues of a brand's image assets so creative production is fast and on-brand by default.
How it works
One operator, embedded systems, paid on what we move.
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Baseline
We agree the metrics that matter and lock the trailing baseline before anything changes. No moving goalposts.
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Install
The systems above get embedded inside your stack. Most run inside your accounts so the work stays yours when we leave.
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Run
A 90-day operating cadence: daily diagnostics, weekly bets, monthly review. Everything ships visible.
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Settle
You pay a share of measured uplift over baseline. If the number didn't move, the invoice doesn't go out.
“Software-grade leverage applied to the unglamorous work of growing a brand.”— Operating principle
Contact
Selective intake. One operator, a small number of brands at a time.
If you run a DTC brand doing real volume and the team is the bottleneck, write a paragraph about where you're stuck.
angus@deighton.cc →